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The Discourse of Commercialization: A Multi-Perspectived Analysis (Communicating in Professions and Organizations)

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  • ISBN-13: 9780230579118
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 15, 2011
  • Edition: 2010
  • Pages: 222 pages
  • Dimensions: 1.0 x 9.0 x 6.0 inches


An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.

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