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The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

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  • ISBN-13: 9780230296831
  • Publisher: Palgrave Macmillan
  • Release Date: Apr 16, 2013
  • Edition: 2013
  • Pages: 138 pages
  • Dimensions: 0.64 x 10.24 x 5.61 inches

Overview

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

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