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The Economy of Brands

The Economy of Brands

Regular price $56.65
  • ISBN-13: 9781349312818
  • Publisher: Palgrave Macmillan
  • Release Date: Feb 20, 2016
  • Edition: 1st ed. 2010
  • Pages: 184 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

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