Shopping Cart
The Marketing Environment (Rle Marketing)

The Marketing Environment (Rle Marketing)

Regular price $116.19 Sale price

Compare at $140.57

  • ISBN-13: 9781138989566
  • Publisher: Routledge
  • Release Date: Nov 26, 2015
  • Pages: 380 pages
  • Dimensions: 0.78 x 9.21 x 6.14 inches


This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

Customer Reviews

We Also Recommend