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The Phenomenon of Political Marketing

The Phenomenon of Political Marketing

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  • ISBN-13: 9781349103546
  • Publisher: Palgrave Macmillan
  • Release Date: Oct 28, 2015
  • Edition: 1st ed. 1990
  • Pages: 286 pages
  • Dimensions: 0.69 x 8.5 x 5.5 inches

Overview

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

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