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The Product Managers Handbook, 3E

Hardcover |English |0071459383 | 9780071459389

The Product Managers Handbook, 3E

Hardcover |English |0071459383 | 9780071459389
Overview
Renowned for offering detailed and valuable guidance to all product managers, regardless of market or industry,The Product Manager’s Handbookhas been extensively revised and updated for today’s changing business landscape. While product managers must flourish in many different environments--such as consumer versus business-to-business products or hierarchical versus horizontal, team-driven organizations--the techniques and tools they need for management success are remarkably similar.The Product Manager’s Handbookexamines each piece of the puzzle, showing you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that works together to create satisfying products from initial design through post-purchase satisfaction. The essential guide to seamless product management in a fluid and unpredictable business world,The Product Manager’s Handbookgives you the knowledge you need to:Conduct market and customer analysisDesign branding strategiesEstablish and implement pricesTarget current and new marketsDevelop, launch, and assess new productsManage existing and mature productsCreate and manage customer demandWork effectively with sales, operations, and research departmentsClear, easy-to-read charts show you how to manage each crucial step, from conception to completion. Practical checklists help you to evaluate progress at every stage. Concise “Business Briefs” feature case studies of leading companies confronting and overcoming today’s product management challenges. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.Product managers must create, grow, and manage products that combine internal design integrity with external customer integrity--all, of course, while adhering to strict bottom-line necessities.The Product Manager’s Handbookexamines current market-leading companies, latest research findings, evolving customer perceptions, and more to provide you with the tools you need to design, produce, and market winning products, regardless of your industry.Guidelines for successfully managing your company’s most vital competitive assets--its productsA skilled product manager is among a company’s most valuable employees, responsible for spearheading every step in a product’s lifecycle.The Product Manager’s Handbookshows you how to develop and seamlessly integrate the key aspects of successful product management--product and market knowledge, financial and strategic skills, interpersonal ability, and more--to enhance your hands-on proficiency and ensure that you are a vital contributor to your company’s long-term profitability.Filled with the updated guidance and insights you need to become an accomplished, valued product manager, this comprehensively revised edition features:All-new information on product management brand strategy and global brand managementExpanded guidelines and insights for getting top performance from teams and team membersInsightful “Business Briefs” featuring case studies of leading companiesIn an environment of increasing product complexity, intense international competition, and accelerating customer sophistication, product managers can mean the difference between product success and failure.The Product Manager’s Handbookprovides a straightforward template that you can follow to create and deliver superior products and services to your company’s customers, while at the same time providing long-term value to your company.
ISBN: 0071459383
ISBN13: 9780071459389
Author: Linda Gorchels
Publisher: McGraw-Hill
Format: Hardcover
PublicationDate: 2005-11-07
Language: English
Edition: 3
PageCount: 408
Dimensions: 6.5 x 1.5 x 9.3 inches
Weight: 28.0 ounces
Renowned for offering detailed and valuable guidance to all product managers, regardless of market or industry,The Product Manager’s Handbookhas been extensively revised and updated for today’s changing business landscape. While product managers must flourish in many different environments--such as consumer versus business-to-business products or hierarchical versus horizontal, team-driven organizations--the techniques and tools they need for management success are remarkably similar.The Product Manager’s Handbookexamines each piece of the puzzle, showing you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that works together to create satisfying products from initial design through post-purchase satisfaction. The essential guide to seamless product management in a fluid and unpredictable business world,The Product Manager’s Handbookgives you the knowledge you need to:Conduct market and customer analysisDesign branding strategiesEstablish and implement pricesTarget current and new marketsDevelop, launch, and assess new productsManage existing and mature productsCreate and manage customer demandWork effectively with sales, operations, and research departmentsClear, easy-to-read charts show you how to manage each crucial step, from conception to completion. Practical checklists help you to evaluate progress at every stage. Concise “Business Briefs” feature case studies of leading companies confronting and overcoming today’s product management challenges. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.Product managers must create, grow, and manage products that combine internal design integrity with external customer integrity--all, of course, while adhering to strict bottom-line necessities.The Product Manager’s Handbookexamines current market-leading companies, latest research findings, evolving customer perceptions, and more to provide you with the tools you need to design, produce, and market winning products, regardless of your industry.Guidelines for successfully managing your company’s most vital competitive assets--its productsA skilled product manager is among a company’s most valuable employees, responsible for spearheading every step in a product’s lifecycle.The Product Manager’s Handbookshows you how to develop and seamlessly integrate the key aspects of successful product management--product and market knowledge, financial and strategic skills, interpersonal ability, and more--to enhance your hands-on proficiency and ensure that you are a vital contributor to your company’s long-term profitability.Filled with the updated guidance and insights you need to become an accomplished, valued product manager, this comprehensively revised edition features:All-new information on product management brand strategy and global brand managementExpanded guidelines and insights for getting top performance from teams and team membersInsightful “Business Briefs” featuring case studies of leading companiesIn an environment of increasing product complexity, intense international competition, and accelerating customer sophistication, product managers can mean the difference between product success and failure.The Product Manager’s Handbookprovides a straightforward template that you can follow to create and deliver superior products and services to your company’s customers, while at the same time providing long-term value to your company.

Books - New and Used

The following guidelines apply to books:

  • New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached, may not be listed as New condition.
  • Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
  • Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.

Note: Some electronic material access codes are valid only for one user. For this reason, used books, including books listed in the Used – Like New condition, may not come with functional electronic material access codes.

Shipping Fees

  • Stevens Books offers FREE SHIPPING everywhere in the United States for ALL non-book orders, and $3.99 for each book.
  • Packages are shipped from Monday to Friday.
  • No additional fees and charges.

Delivery Times

The usual time for processing an order is 24 hours (1 business day), but may vary depending on the availability of products ordered. This period excludes delivery times, which depend on your geographic location.

Estimated delivery times:

  • Standard Shipping: 5-8 business days
  • Expedited Shipping: 3-5 business days

Shipping method varies depending on what is being shipped.  

Tracking
All orders are shipped with a tracking number. Once your order has left our warehouse, a confirmation e-mail with a tracking number will be sent to you. You will be able to track your package at all times. 

Damaged Parcel
If your package has been delivered in a PO Box, please note that we are not responsible for any damage that may result (consequences of extreme temperatures, theft, etc.). 

If you have any questions regarding shipping or want to know about the status of an order, please contact us or email to support@stevensbooks.com.

You may return most items within 30 days of delivery for a full refund.

To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.

Additional non-returnable items:

  • Gift cards
  • Downloadable software products
  • Some health and personal care items

To complete your return, we require a tracking number, which shows the items which you already returned to us.
There are certain situations where only partial refunds are granted (if applicable)

  • Book with obvious signs of use
  • CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
  • Any item not in its original condition, is damaged or missing parts for reasons not due to our error
  • Any item that is returned more than 30 days after delivery

Items returned to us as a result of our error will receive a full refund,some returns may be subject to a restocking fee of 7% of the total item price, please contact a customer care team member to see if your return is subject. Returns that arrived on time and were as described are subject to a restocking fee.

Items returned to us that were not the result of our error, including items returned to us due to an invalid or incomplete address, will be refunded the original item price less our standard restocking fees.

If the item is returned to us for any of the following reasons, a 15% restocking fee will be applied to your refund total and you will be asked to pay for return shipping:

  • Item(s) no longer needed or wanted.
  • Item(s) returned to us due to an invalid or incomplete address.
  • Item(s) returned to us that were not a result of our error.

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, please Contact Us with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.


Shipping Cost


We'll pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). In other cases, you will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.

Depending on where you live, the time it may take for your exchanged product to reach you, may vary.

If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.

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Overview
Renowned for offering detailed and valuable guidance to all product managers, regardless of market or industry,The Product Manager’s Handbookhas been extensively revised and updated for today’s changing business landscape. While product managers must flourish in many different environments--such as consumer versus business-to-business products or hierarchical versus horizontal, team-driven organizations--the techniques and tools they need for management success are remarkably similar.The Product Manager’s Handbookexamines each piece of the puzzle, showing you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that works together to create satisfying products from initial design through post-purchase satisfaction. The essential guide to seamless product management in a fluid and unpredictable business world,The Product Manager’s Handbookgives you the knowledge you need to:Conduct market and customer analysisDesign branding strategiesEstablish and implement pricesTarget current and new marketsDevelop, launch, and assess new productsManage existing and mature productsCreate and manage customer demandWork effectively with sales, operations, and research departmentsClear, easy-to-read charts show you how to manage each crucial step, from conception to completion. Practical checklists help you to evaluate progress at every stage. Concise “Business Briefs” feature case studies of leading companies confronting and overcoming today’s product management challenges. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.Product managers must create, grow, and manage products that combine internal design integrity with external customer integrity--all, of course, while adhering to strict bottom-line necessities.The Product Manager’s Handbookexamines current market-leading companies, latest research findings, evolving customer perceptions, and more to provide you with the tools you need to design, produce, and market winning products, regardless of your industry.Guidelines for successfully managing your company’s most vital competitive assets--its productsA skilled product manager is among a company’s most valuable employees, responsible for spearheading every step in a product’s lifecycle.The Product Manager’s Handbookshows you how to develop and seamlessly integrate the key aspects of successful product management--product and market knowledge, financial and strategic skills, interpersonal ability, and more--to enhance your hands-on proficiency and ensure that you are a vital contributor to your company’s long-term profitability.Filled with the updated guidance and insights you need to become an accomplished, valued product manager, this comprehensively revised edition features:All-new information on product management brand strategy and global brand managementExpanded guidelines and insights for getting top performance from teams and team membersInsightful “Business Briefs” featuring case studies of leading companiesIn an environment of increasing product complexity, intense international competition, and accelerating customer sophistication, product managers can mean the difference between product success and failure.The Product Manager’s Handbookprovides a straightforward template that you can follow to create and deliver superior products and services to your company’s customers, while at the same time providing long-term value to your company.
ISBN: 0071459383
ISBN13: 9780071459389
Author: Linda Gorchels
Publisher: McGraw-Hill
Format: Hardcover
PublicationDate: 2005-11-07
Language: English
Edition: 3
PageCount: 408
Dimensions: 6.5 x 1.5 x 9.3 inches
Weight: 28.0 ounces
Renowned for offering detailed and valuable guidance to all product managers, regardless of market or industry,The Product Manager’s Handbookhas been extensively revised and updated for today’s changing business landscape. While product managers must flourish in many different environments--such as consumer versus business-to-business products or hierarchical versus horizontal, team-driven organizations--the techniques and tools they need for management success are remarkably similar.The Product Manager’s Handbookexamines each piece of the puzzle, showing you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that works together to create satisfying products from initial design through post-purchase satisfaction. The essential guide to seamless product management in a fluid and unpredictable business world,The Product Manager’s Handbookgives you the knowledge you need to:Conduct market and customer analysisDesign branding strategiesEstablish and implement pricesTarget current and new marketsDevelop, launch, and assess new productsManage existing and mature productsCreate and manage customer demandWork effectively with sales, operations, and research departmentsClear, easy-to-read charts show you how to manage each crucial step, from conception to completion. Practical checklists help you to evaluate progress at every stage. Concise “Business Briefs” feature case studies of leading companies confronting and overcoming today’s product management challenges. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.Product managers must create, grow, and manage products that combine internal design integrity with external customer integrity--all, of course, while adhering to strict bottom-line necessities.The Product Manager’s Handbookexamines current market-leading companies, latest research findings, evolving customer perceptions, and more to provide you with the tools you need to design, produce, and market winning products, regardless of your industry.Guidelines for successfully managing your company’s most vital competitive assets--its productsA skilled product manager is among a company’s most valuable employees, responsible for spearheading every step in a product’s lifecycle.The Product Manager’s Handbookshows you how to develop and seamlessly integrate the key aspects of successful product management--product and market knowledge, financial and strategic skills, interpersonal ability, and more--to enhance your hands-on proficiency and ensure that you are a vital contributor to your company’s long-term profitability.Filled with the updated guidance and insights you need to become an accomplished, valued product manager, this comprehensively revised edition features:All-new information on product management brand strategy and global brand managementExpanded guidelines and insights for getting top performance from teams and team membersInsightful “Business Briefs” featuring case studies of leading companiesIn an environment of increasing product complexity, intense international competition, and accelerating customer sophistication, product managers can mean the difference between product success and failure.The Product Manager’s Handbookprovides a straightforward template that you can follow to create and deliver superior products and services to your company’s customers, while at the same time providing long-term value to your company.

Books - New and Used

The following guidelines apply to books:

  • New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached, may not be listed as New condition.
  • Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
  • Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.

Note: Some electronic material access codes are valid only for one user. For this reason, used books, including books listed in the Used – Like New condition, may not come with functional electronic material access codes.

Shipping Fees

  • Stevens Books offers FREE SHIPPING everywhere in the United States for ALL non-book orders, and $3.99 for each book.
  • Packages are shipped from Monday to Friday.
  • No additional fees and charges.

Delivery Times

The usual time for processing an order is 24 hours (1 business day), but may vary depending on the availability of products ordered. This period excludes delivery times, which depend on your geographic location.

Estimated delivery times:

  • Standard Shipping: 5-8 business days
  • Expedited Shipping: 3-5 business days

Shipping method varies depending on what is being shipped.  

Tracking
All orders are shipped with a tracking number. Once your order has left our warehouse, a confirmation e-mail with a tracking number will be sent to you. You will be able to track your package at all times. 

Damaged Parcel
If your package has been delivered in a PO Box, please note that we are not responsible for any damage that may result (consequences of extreme temperatures, theft, etc.). 

If you have any questions regarding shipping or want to know about the status of an order, please contact us or email to support@stevensbooks.com.

You may return most items within 30 days of delivery for a full refund.

To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.

Additional non-returnable items:

  • Gift cards
  • Downloadable software products
  • Some health and personal care items

To complete your return, we require a tracking number, which shows the items which you already returned to us.
There are certain situations where only partial refunds are granted (if applicable)

  • Book with obvious signs of use
  • CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
  • Any item not in its original condition, is damaged or missing parts for reasons not due to our error
  • Any item that is returned more than 30 days after delivery

Items returned to us as a result of our error will receive a full refund,some returns may be subject to a restocking fee of 7% of the total item price, please contact a customer care team member to see if your return is subject. Returns that arrived on time and were as described are subject to a restocking fee.

Items returned to us that were not the result of our error, including items returned to us due to an invalid or incomplete address, will be refunded the original item price less our standard restocking fees.

If the item is returned to us for any of the following reasons, a 15% restocking fee will be applied to your refund total and you will be asked to pay for return shipping:

  • Item(s) no longer needed or wanted.
  • Item(s) returned to us due to an invalid or incomplete address.
  • Item(s) returned to us that were not a result of our error.

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, please Contact Us with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.


Shipping Cost


We'll pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). In other cases, you will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.

Depending on where you live, the time it may take for your exchanged product to reach you, may vary.

If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.

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