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The Religious Dimensions of Advertising (Religion/Culture/Critique)

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  • ISBN-13: 9781349535453
  • Publisher: Palgrave MacMillan
  • Release Date: Feb 04, 2016
  • Edition: 2006 ed.
  • Pages: 190 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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