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The Sustainability Effect

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  • ISBN-13: 9781403991713
  • Publisher: Palgrave Macmillan
  • Release Date: Sep 15, 2005
  • Edition: 2005
  • Pages: 175 pages
  • Dimensions: 0.56 x 8.50 x 5.50 inches

Overview

Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.

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