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Toward Integrative Corporate Citizenship: Research Advances in Corporate Social Performance

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  • ISBN-13: 9780230201873
  • Publisher: Palgrave Macmillan
  • Release Date: Oct 24, 2008
  • Edition: 2008
  • Pages: 280 pages
  • Dimensions: 0.75 x 9.00 x 6.00 inches

Overview

Given the increased impact of non-market forces on business reputation, there has never been a greater need to grasp corporate social performance. This book demonstrates that a holistic perspective on corporate citizenship that accommodates the importance of profits and other time-honored social values is both desirable and possible.

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