Shopping Cart


Regular price $206.40 Sale price

Compare at $248.75

  • ISBN-13: 9781349147212
  • Publisher: Palgrave Macmillan
  • Release Date: Sep 14, 2015
  • Edition: 1st ed. 1998
  • Pages: 142 pages
  • Dimensions: 0.33 x 9.21 x 6.14 inches


For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

Customer Reviews

We Also Recommend