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Trendology: Building an Advantage Through Data-Driven Real-Time Marketing

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  • ISBN-13: 9781349502431
  • Publisher: Palgrave MacMillan
  • Release Date: Feb 10, 2016
  • Edition: 2014 ed.
  • Pages: 234 pages
  • Dimensions: 0.6 x 9.25 x 6.1 inches


In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

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