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What Is A Brand?: - Third Edition

What Is A Brand?: - Third Edition

by SMoss
Regular price $28.03 Sale price

Compare at $9.99

  • ISBN-13: 9781530935925
  • Publisher: CreateSpace Independent Publishing Platform
  • Release Date: Apr 06, 2016
  • Edition: 3
  • Pages: 36 pages
  • Dimensions: 0.09 x 9.0 x 6.0 inches


A brand suffers as soon as it is trapped in a methodology. Tell a brand what to do and it disappoints you. If you see a brand coming down the street, don’t look at it: cross over to the other side and continue walking in the opposite direction. Ask too much of a brand and be prepared for it to lose its soul. A brand won’t be pressured; it finds its own limits, and it shows you who it is. A brand dances along the fine lines between who it claims to be, who you think it is and who history tells you it has been. - from the Postscript to the 2016 edition

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