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Wine Marketing

Wine Marketing

Regular price $312.00 Sale price

Compare at $377.57

  • ISBN-13: 9781138133921
  • Publisher: Routledge
  • Release Date: Oct 29, 2015
  • Pages: 360 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches


Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

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