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Worldwide Casebook in Marketing Management

Worldwide Casebook in Marketing Management

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  • ISBN-13: 9789814689601
  • Publisher: World Scientific Publishing Company
  • Release Date: Jan 27, 2016
  • Pages: 580 pages
  • Dimensions: 6.25 x 9.0 x 1.5 inches

Overview

Worldwide Casebook in Marketing Management comprises of a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Readership: Graduate students and researchers who are interested in marketing management.


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