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Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism

Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism

Regular price $108.15
  • ISBN-13: 9781349289714
  • Publisher: Palgrave Macmillan
  • Release Date: Feb 25, 2016
  • Edition: 1st ed. 2010
  • Pages: 174 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.

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