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e-Consumers in the Era of New Tourism (Managing the Asian Century)

e-Consumers in the Era of New Tourism (Managing the Asian Century)

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  • ISBN-13: 9789811000850
  • Publisher: Springer
  • Release Date: Jan 21, 2016
  • Edition: 1st ed. 2016
  • Pages: 139 pages
  • Dimensions: 0.38 x 9.21 x 6.14 inches

Overview

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

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