Fusion: A Modern 'How-To' Guide For Integrated Marketing Strategy (From Creative Spark To Synergistic Explosion)
Fusion: A Modern 'How-To' Guide For Integrated Marketing Strategy (From Creative Spark To Synergistic Explosion)
Overview
The brain is a curious thing...If you are "right-brained" you see the world through a creative lens: you appreciate art, you are a lover of music, you are a designer. You are fun to have at a party. If you are "left-brained," you see the world through a logical lens: you are a thinker, an organizer, an analyst who prefers data and numbers over pretty pictures and bright, shiny objects...you may not be the life of the party, but you sure are good at planning them. There's just one problem with this: that's not how the brain actually works. In spite of this inaccuracy, the right/left-brained myth survives and continues to shape entire disciplines. In fact, since its inception, marketing has largely been divided between "creatives" and "corporates," agencies and account managers, the sensationally stylish and the stodgy suits. The result? Beautiful advertisements (...that serve no business purpose) or functional marketing campaigns (...that are dry, unoriginal, and uninspired). But what if we lived in a world where marketing was treated as equal parts art and science? In Fusion, James Mourey, Ph.D., presents a step-by-step framework that integrates business and brilliance to help companies, organizations, and individuals design and execute integrated marketing campaigns from beginning to end. Fusion makes marketing and the creative process accessible to everyone, from small-business entrepreneurs to seasoned corporate marketers, non-profit organizations to individuals refining their personal brand. In each of us is the ability to be "right-brained" and "left-brained," to use our entire brain to dream up marketing campaigns built on a foundation of clearly-defined business objectives without forsaking style or sexiness (...which is also sound dating advice). Dr. Mourey begins Fusion by pointing out three important ideas: 1) we have never been more connected to each other than we are today, 2) we no longer live in a 'traditional advertising'-centric (i.e., TV commercials, print ads, etc.) world, and 3) we all have the creative tools essential for developing marketing campaigns at our disposal, increasingly for free. The era of corporate suits and hired creative agencies is rapidly being replaced by a world where 'Big Data' can inspire a 'Big Idea, ' middlemen are being minimized, and D.I.Y. culture dictates everything from how we build our homes, dress ourselves, and design our lives...then post about it on Pinterest, Facebook, and Instagram. Fusion is the D.I.Y. guide for modern marketing campaigns. With over fifteen years of corporate and creative career experience, Dr. Mourey relies on his professional skills, his passion for all-things creative, and his relatable sense of humor to get past the jargon of "SWOT analyses" and "picas" to provide practical, useful tools for anyone interested in marketing. Much like the brain needs both halves to work together to function more effectively, so, too, can various components of marketing work together to create a whole that is greater than the sum of its parts. Fusion brings those skills together to spark a creative explosion that will forever change the way you think about and practice the art and the science of marketing. So, what are we waiting for? Let's get started...Description
Condition Guidelines
Books - New and Used
The following guidelines apply to books:
- New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached, may not be listed as New condition.
- Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
- Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.
Note: Some electronic material access codes are valid only for one user. For this reason, used books, including books listed in the Used – Like New condition, may not come with functional electronic material access codes.
Shipping & Delivery
Shipping Fees
- Stevens Books offers FREE SHIPPING everywhere in the United States for ALL non-book orders, and $3.99 for each book.
- Packages are shipped from Monday to Friday.
- No additional fees and charges.
Delivery Times
The usual time for processing an order is 24 hours (1 business day), but may vary depending on the availability of products ordered. This period excludes delivery times, which depend on your geographic location.
Estimated delivery times:
- Standard Shipping: 5-8 business days
- Expedited Shipping: 3-5 business days
Shipping method varies depending on what is being shipped.
Tracking
All orders are shipped with a tracking number. Once your order has left our warehouse, a confirmation e-mail with a tracking number will be sent to you. You will be able to track your package at all times.
Damaged Parcel
If your package has been delivered in a PO Box, please note that we are not responsible for any damage that may result (consequences of extreme temperatures, theft, etc.).
If you have any questions regarding shipping or want to know about the status of an order, please contact us or email to support@stevensbooks.com.
Returns & Refunds
You may return most items within 30 days of delivery for a full refund.
To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.
Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.
Additional non-returnable items:
- Gift cards
- Downloadable software products
- Some health and personal care items
To complete your return, we require a tracking number, which shows the items which you already returned to us.
There are certain situations where only partial refunds are granted (if applicable)
- Book with obvious signs of use
- CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
- Any item not in its original condition, is damaged or missing parts for reasons not due to our error
- Any item that is returned more than 30 days after delivery
Items returned to us as a result of our error will receive a full refund,some returns may be subject to a restocking fee of 7% of the total item price, please contact a customer care team member to see if your return is subject. Returns that arrived on time and were as described are subject to a restocking fee.
Items returned to us that were not the result of our error, including items returned to us due to an invalid or incomplete address, will be refunded the original item price less our standard restocking fees.
If the item is returned to us for any of the following reasons, a 15% restocking fee will be applied to your refund total and you will be asked to pay for return shipping:
- Item(s) no longer needed or wanted.
- Item(s) returned to us due to an invalid or incomplete address.
- Item(s) returned to us that were not a result of our error.
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, please Contact Us with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.
Shipping Cost
We'll pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). In other cases, you will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.
Depending on where you live, the time it may take for your exchanged product to reach you, may vary.
If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.
Overview
The brain is a curious thing...If you are "right-brained" you see the world through a creative lens: you appreciate art, you are a lover of music, you are a designer. You are fun to have at a party. If you are "left-brained," you see the world through a logical lens: you are a thinker, an organizer, an analyst who prefers data and numbers over pretty pictures and bright, shiny objects...you may not be the life of the party, but you sure are good at planning them. There's just one problem with this: that's not how the brain actually works. In spite of this inaccuracy, the right/left-brained myth survives and continues to shape entire disciplines. In fact, since its inception, marketing has largely been divided between "creatives" and "corporates," agencies and account managers, the sensationally stylish and the stodgy suits. The result? Beautiful advertisements (...that serve no business purpose) or functional marketing campaigns (...that are dry, unoriginal, and uninspired). But what if we lived in a world where marketing was treated as equal parts art and science? In Fusion, James Mourey, Ph.D., presents a step-by-step framework that integrates business and brilliance to help companies, organizations, and individuals design and execute integrated marketing campaigns from beginning to end. Fusion makes marketing and the creative process accessible to everyone, from small-business entrepreneurs to seasoned corporate marketers, non-profit organizations to individuals refining their personal brand. In each of us is the ability to be "right-brained" and "left-brained," to use our entire brain to dream up marketing campaigns built on a foundation of clearly-defined business objectives without forsaking style or sexiness (...which is also sound dating advice). Dr. Mourey begins Fusion by pointing out three important ideas: 1) we have never been more connected to each other than we are today, 2) we no longer live in a 'traditional advertising'-centric (i.e., TV commercials, print ads, etc.) world, and 3) we all have the creative tools essential for developing marketing campaigns at our disposal, increasingly for free. The era of corporate suits and hired creative agencies is rapidly being replaced by a world where 'Big Data' can inspire a 'Big Idea, ' middlemen are being minimized, and D.I.Y. culture dictates everything from how we build our homes, dress ourselves, and design our lives...then post about it on Pinterest, Facebook, and Instagram. Fusion is the D.I.Y. guide for modern marketing campaigns. With over fifteen years of corporate and creative career experience, Dr. Mourey relies on his professional skills, his passion for all-things creative, and his relatable sense of humor to get past the jargon of "SWOT analyses" and "picas" to provide practical, useful tools for anyone interested in marketing. Much like the brain needs both halves to work together to function more effectively, so, too, can various components of marketing work together to create a whole that is greater than the sum of its parts. Fusion brings those skills together to spark a creative explosion that will forever change the way you think about and practice the art and the science of marketing. So, what are we waiting for? Let's get started...Description
Condition Guidelines
Books - New and Used
The following guidelines apply to books:
- New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached, may not be listed as New condition.
- Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
- Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.
Note: Some electronic material access codes are valid only for one user. For this reason, used books, including books listed in the Used – Like New condition, may not come with functional electronic material access codes.
Shipping & Delivery
Shipping Fees
- Stevens Books offers FREE SHIPPING everywhere in the United States for ALL non-book orders, and $3.99 for each book.
- Packages are shipped from Monday to Friday.
- No additional fees and charges.
Delivery Times
The usual time for processing an order is 24 hours (1 business day), but may vary depending on the availability of products ordered. This period excludes delivery times, which depend on your geographic location.
Estimated delivery times:
- Standard Shipping: 5-8 business days
- Expedited Shipping: 3-5 business days
Shipping method varies depending on what is being shipped.
Tracking
All orders are shipped with a tracking number. Once your order has left our warehouse, a confirmation e-mail with a tracking number will be sent to you. You will be able to track your package at all times.
Damaged Parcel
If your package has been delivered in a PO Box, please note that we are not responsible for any damage that may result (consequences of extreme temperatures, theft, etc.).
If you have any questions regarding shipping or want to know about the status of an order, please contact us or email to support@stevensbooks.com.
Returns & Refunds
You may return most items within 30 days of delivery for a full refund.
To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.
Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.
Additional non-returnable items:
- Gift cards
- Downloadable software products
- Some health and personal care items
To complete your return, we require a tracking number, which shows the items which you already returned to us.
There are certain situations where only partial refunds are granted (if applicable)
- Book with obvious signs of use
- CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
- Any item not in its original condition, is damaged or missing parts for reasons not due to our error
- Any item that is returned more than 30 days after delivery
Items returned to us as a result of our error will receive a full refund,some returns may be subject to a restocking fee of 7% of the total item price, please contact a customer care team member to see if your return is subject. Returns that arrived on time and were as described are subject to a restocking fee.
Items returned to us that were not the result of our error, including items returned to us due to an invalid or incomplete address, will be refunded the original item price less our standard restocking fees.
If the item is returned to us for any of the following reasons, a 15% restocking fee will be applied to your refund total and you will be asked to pay for return shipping:
- Item(s) no longer needed or wanted.
- Item(s) returned to us due to an invalid or incomplete address.
- Item(s) returned to us that were not a result of our error.
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, please Contact Us with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.
Shipping Cost
We'll pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). In other cases, you will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.
Depending on where you live, the time it may take for your exchanged product to reach you, may vary.
If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.
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