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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Regular price $101.97
  • ISBN-13: 9781349140725
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 14, 2014
  • Edition: 1st ed. 1998
  • Pages: 172 pages
  • Dimensions: 0.42 x 9.25 x 6.1 inches

Overview

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

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