Shopping Cart
In Your Creative Element: The Formula for Creative Success in Business

In Your Creative Element: The Formula for Creative Success in Business

Regular price $44.21 Sale price

Compare at $55.70

  • ISBN-13: 9780749477325
  • Publisher: Kogan Page
  • Release Date: Dec 28, 2016
  • Edition: 1
  • Pages: 240 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

In Your Creative Element demystifies creativity with inspiration and practical advice for individuals and companies who recognise it as essential for business success but who do not know where to begin to unlock their creative potential. Grounded in research, the book covers the psychology and theory of creativity and provides 102 insights into how to deliver creative work every day.

In Your Creative Element covers the principles, values and attitudes associated with creativity. Practical tools and a test - the Creative Elements Assessment - are included to guide readers to the most appropriate advice and chapters.

In Your Creative Element is highly practical, packed with case studies and creativity tools from businesses that have benefited from the use of creativity to gain competitive advantage.


Customer Reviews


We Also Recommend