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Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)

Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing)

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  • ISBN-13: 9781138980310
  • Publisher: Routledge
  • Release Date: Nov 26, 2015
  • Pages: 242 pages
  • Dimensions: 0.51 x 9.21 x 6.14 inches

Overview

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.


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