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Marketing and Marketing Assessment (RLE Marketing) (Routledge Library Editions: Marketing)

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  • ISBN-13: 9781138980433
  • Publisher: Routledge
  • Release Date: Nov 26, 2015
  • Pages: 200 pages
  • Dimensions: 0.43 x 9.21 x 6.14 inches


This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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