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Marketing in Evolution: Essays in Honour of Michael J. Baker

Marketing in Evolution: Essays in Honour of Michael J. Baker

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  • ISBN-13: 9781349140916
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 14, 2014
  • Edition: 1st ed. 1998
  • Pages: 227 pages
  • Dimensions: 0.55 x 8.5 x 5.51 inches

Overview

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

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