Marketing Synergy:: How to systematically and strategically give your business the competitive advantage, make your competitors irrelevant and become #1 in your industry
Marketing Synergy:: How to systematically and strategically give your business the competitive advantage, make your competitors irrelevant and become #1 in your industry
Overview
You probably went into business with a vision of how your life was going to be when your business really took off. Dreams of spending more quality time with your family, loved ones and community; of finally having financial independence and freedom. If that's not working out quite how you imagined it, then there's a reason that you probably can't see, because it's hiding right in front of you. When you do see it, it will be forehead slappingly obvious. That's what this book is all about. Because of an inherent flaw that came about as a result of how marketing developed, you are doomed to mediocrity before you start. The way that most businesses promote themselves, makes them look the same as everyone else so they are forced to compete on price. Sound familiar ? When most business owners think about marketing they think about tactics, not strategy. They do not set out to create a business that nobody else can compete with. They do not set out to dominate their industry. It's not your fault. it's the marketing myth that everyone has been sold into. Instead of considering who and what they need to be to lead their market, they listen to advertising agencies. And these agencies, through no fault of their own, other than ignorance, set you on the hard path. The path into the briar patch and the stony ground. They tell you; You need a website, a brochure, a TV ad or a radio spot. You need exposure. None of these things are marketing. They are just media channels. This book will teach you how to capture the hearts and minds of your prospective customers and existing clients by providing what is relevant and important to them. Meanwhile, your competitors will be busy capturing their name and email address so they can Spam them to death with stuff your future customers are not really interested in. You will learn the importance of following up the right way with the right message at the right time and how much money, leverage and market share you are almost certainly leaving on the table, right now. I don't care if you have been in business for 20 years or more and have been getting what would be described as good or even great results. This book is here to tell you how you can scoop up the easy money that everyone else is leaving behind. You're about to learn why you are forced to compete on price all the time and why people always ask "How much do you charge?" This is really obvious stuff once you can see it, but the problem is that the Madison Avenue types have got a large financial interest in keeping you ignorant and on the hook for more "exposure." Exposure doesn't pay your bills or make payroll. It doesn't feed your kids or pay the mortgage. Worst of all it keeps you on that hamster wheel, with no end in sight. Running just to stand still. Continuously. This is a book that is designed to liberate you from the grind of your business and the clutches of mainstream marketing. It shows you how you can reconnect with and make real, all of those big dreams you had when you first started out in business. It's all about how to write the message that connects you to what's most relevant to the problems your prospects are trying to solve or the dreams they want to manifest. The biggest risk to your business right now is inaction and your competitors reading this book before you do...Description
Condition Guidelines
Books - New and Used
The following guidelines apply to books:
- New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached, may not be listed as New condition.
- Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
- Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.
Note: Some electronic material access codes are valid only for one user. For this reason, used books, including books listed in the Used – Like New condition, may not come with functional electronic material access codes.
Shipping & Delivery
Shipping Fees
- Stevens Books offers FREE SHIPPING everywhere in the United States for ALL non-book orders, and $3.99 for each book.
- Packages are shipped from Monday to Friday.
- No additional fees and charges.
Delivery Times
The usual time for processing an order is 24 hours (1 business day), but may vary depending on the availability of products ordered. This period excludes delivery times, which depend on your geographic location.
Estimated delivery times:
- Standard Shipping: 5-8 business days
- Expedited Shipping: 3-5 business days
Shipping method varies depending on what is being shipped.
Tracking
All orders are shipped with a tracking number. Once your order has left our warehouse, a confirmation e-mail with a tracking number will be sent to you. You will be able to track your package at all times.
Damaged Parcel
If your package has been delivered in a PO Box, please note that we are not responsible for any damage that may result (consequences of extreme temperatures, theft, etc.).
If you have any questions regarding shipping or want to know about the status of an order, please contact us or email to support@stevensbooks.com.
Returns & Refunds
You may return most items within 30 days of delivery for a full refund.
To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.
Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.
Additional non-returnable items:
- Gift cards
- Downloadable software products
- Some health and personal care items
To complete your return, we require a tracking number, which shows the items which you already returned to us.
There are certain situations where only partial refunds are granted (if applicable)
- Book with obvious signs of use
- CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
- Any item not in its original condition, is damaged or missing parts for reasons not due to our error
- Any item that is returned more than 30 days after delivery
Items returned to us as a result of our error will receive a full refund,some returns may be subject to a restocking fee of 7% of the total item price, please contact a customer care team member to see if your return is subject. Returns that arrived on time and were as described are subject to a restocking fee.
Items returned to us that were not the result of our error, including items returned to us due to an invalid or incomplete address, will be refunded the original item price less our standard restocking fees.
If the item is returned to us for any of the following reasons, a 15% restocking fee will be applied to your refund total and you will be asked to pay for return shipping:
- Item(s) no longer needed or wanted.
- Item(s) returned to us due to an invalid or incomplete address.
- Item(s) returned to us that were not a result of our error.
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, please Contact Us with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.
Shipping Cost
We'll pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). In other cases, you will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.
Depending on where you live, the time it may take for your exchanged product to reach you, may vary.
If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.
Overview
You probably went into business with a vision of how your life was going to be when your business really took off. Dreams of spending more quality time with your family, loved ones and community; of finally having financial independence and freedom. If that's not working out quite how you imagined it, then there's a reason that you probably can't see, because it's hiding right in front of you. When you do see it, it will be forehead slappingly obvious. That's what this book is all about. Because of an inherent flaw that came about as a result of how marketing developed, you are doomed to mediocrity before you start. The way that most businesses promote themselves, makes them look the same as everyone else so they are forced to compete on price. Sound familiar ? When most business owners think about marketing they think about tactics, not strategy. They do not set out to create a business that nobody else can compete with. They do not set out to dominate their industry. It's not your fault. it's the marketing myth that everyone has been sold into. Instead of considering who and what they need to be to lead their market, they listen to advertising agencies. And these agencies, through no fault of their own, other than ignorance, set you on the hard path. The path into the briar patch and the stony ground. They tell you; You need a website, a brochure, a TV ad or a radio spot. You need exposure. None of these things are marketing. They are just media channels. This book will teach you how to capture the hearts and minds of your prospective customers and existing clients by providing what is relevant and important to them. Meanwhile, your competitors will be busy capturing their name and email address so they can Spam them to death with stuff your future customers are not really interested in. You will learn the importance of following up the right way with the right message at the right time and how much money, leverage and market share you are almost certainly leaving on the table, right now. I don't care if you have been in business for 20 years or more and have been getting what would be described as good or even great results. This book is here to tell you how you can scoop up the easy money that everyone else is leaving behind. You're about to learn why you are forced to compete on price all the time and why people always ask "How much do you charge?" This is really obvious stuff once you can see it, but the problem is that the Madison Avenue types have got a large financial interest in keeping you ignorant and on the hook for more "exposure." Exposure doesn't pay your bills or make payroll. It doesn't feed your kids or pay the mortgage. Worst of all it keeps you on that hamster wheel, with no end in sight. Running just to stand still. Continuously. This is a book that is designed to liberate you from the grind of your business and the clutches of mainstream marketing. It shows you how you can reconnect with and make real, all of those big dreams you had when you first started out in business. It's all about how to write the message that connects you to what's most relevant to the problems your prospects are trying to solve or the dreams they want to manifest. The biggest risk to your business right now is inaction and your competitors reading this book before you do...Description
Condition Guidelines
Books - New and Used
The following guidelines apply to books:
- New: A brand-new copy with cover and original protective wrapping intact. Books with markings of any kind on the cover or pages, books marked as "Bargain" or "Remainder," or with any other labels attached, may not be listed as New condition.
- Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
- Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.
Note: Some electronic material access codes are valid only for one user. For this reason, used books, including books listed in the Used – Like New condition, may not come with functional electronic material access codes.
Shipping & Delivery
Shipping Fees
- Stevens Books offers FREE SHIPPING everywhere in the United States for ALL non-book orders, and $3.99 for each book.
- Packages are shipped from Monday to Friday.
- No additional fees and charges.
Delivery Times
The usual time for processing an order is 24 hours (1 business day), but may vary depending on the availability of products ordered. This period excludes delivery times, which depend on your geographic location.
Estimated delivery times:
- Standard Shipping: 5-8 business days
- Expedited Shipping: 3-5 business days
Shipping method varies depending on what is being shipped.
Tracking
All orders are shipped with a tracking number. Once your order has left our warehouse, a confirmation e-mail with a tracking number will be sent to you. You will be able to track your package at all times.
Damaged Parcel
If your package has been delivered in a PO Box, please note that we are not responsible for any damage that may result (consequences of extreme temperatures, theft, etc.).
If you have any questions regarding shipping or want to know about the status of an order, please contact us or email to support@stevensbooks.com.
Returns & Refunds
You may return most items within 30 days of delivery for a full refund.
To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.
Several types of goods are exempt from being returned. Perishable goods such as food, flowers, newspapers or magazines cannot be returned. We also do not accept products that are intimate or sanitary goods, hazardous materials, or flammable liquids or gases.
Additional non-returnable items:
- Gift cards
- Downloadable software products
- Some health and personal care items
To complete your return, we require a tracking number, which shows the items which you already returned to us.
There are certain situations where only partial refunds are granted (if applicable)
- Book with obvious signs of use
- CD, DVD, VHS tape, software, video game, cassette tape, or vinyl record that has been opened
- Any item not in its original condition, is damaged or missing parts for reasons not due to our error
- Any item that is returned more than 30 days after delivery
Items returned to us as a result of our error will receive a full refund,some returns may be subject to a restocking fee of 7% of the total item price, please contact a customer care team member to see if your return is subject. Returns that arrived on time and were as described are subject to a restocking fee.
Items returned to us that were not the result of our error, including items returned to us due to an invalid or incomplete address, will be refunded the original item price less our standard restocking fees.
If the item is returned to us for any of the following reasons, a 15% restocking fee will be applied to your refund total and you will be asked to pay for return shipping:
- Item(s) no longer needed or wanted.
- Item(s) returned to us due to an invalid or incomplete address.
- Item(s) returned to us that were not a result of our error.
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, please Contact Us with your order number and details about the product you would like to return. We will respond quickly with instructions for how to return items from your order.
Shipping Cost
We'll pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). In other cases, you will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.
Depending on where you live, the time it may take for your exchanged product to reach you, may vary.
If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.
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