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Masters of Advertising Copy (RLE Marketing) (Routledge Library Editions: Marketing)

Masters of Advertising Copy (RLE Marketing) (Routledge Library Editions: Marketing)

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  • ISBN-13: 9781138995697
  • Publisher: Routledge
  • Release Date: Dec 11, 2015
  • Pages: 400 pages
  • Dimensions: 0.82 x 9.21 x 6.14 inches

Overview

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.


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