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Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition

Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition

Regular price $59.42
  • ISBN-13: 9780826351630
  • Publisher: University of New Mexico Press
  • Release Date: Aug 15, 2012
  • Edition: 2
  • Pages: 416 pages
  • Dimensions: 1.1 x 8.9 x 5.9 inches

Overview

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.


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