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Organizations in the Face of Crisis: Managing the Brand and Stakeholders

Organizations in the Face of Crisis: Managing the Brand and Stakeholders

Regular price $113.30
  • ISBN-13: 9781349455294
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 22, 2016
  • Edition: 1st ed. 2013
  • Pages: 183 pages
  • Dimensions: 0.45 x 8.5 x 5.51 inches

Overview

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

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