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Sales Force Design For Strategic Advantage

Sales Force Design For Strategic Advantage

Regular price $101.97
  • ISBN-13: 9781349508495
  • Publisher: Palgrave Macmillan
  • Release Date: Jan 23, 2016
  • Edition: Softcover reprint of the original 1st ed. 2004
  • Pages: 380 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches


This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

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