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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

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  • ISBN-13: 9781403905192
  • Publisher: Palgrave Macmillan
  • Release Date: Oct 06, 2003
  • Pages: 256 pages
  • Dimensions: 0.63 x 9.00 x 6.00 inches

Overview

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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