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STRATEGIC ALLIANCES FOR NEW PRODUCT R&D: Strategy, Innovation, Research and Development Management

STRATEGIC ALLIANCES FOR NEW PRODUCT R&D: Strategy, Innovation, Research and Development Management

Regular price $85.32
  • ISBN-13: 9783639321807
  • Publisher: VDM Verlag Dr. Müller
  • Release Date: Jan 04, 2011
  • Pages: 124 pages
  • Dimensions: 0.28 x 8.66 x 5.91 inches

Overview

One of the great challenges of the companies to maximize its capability of innovation, an urgent necessity in current days, is the development of mechanisms that allow the complementing of competences between two or more companies. One of these mechanisms is the strategic alliances for new product development, a relatively recent phenomenon and one that already can be considered as a trend in research and development (R&D) decisions. The focus of the present work is the analysis of these strategic alliances, through the study of the existing theory, causing important reflections to emerge and generating new contributions. The scope of the study is, with no doubt, a deeper understanding of the subject. Moreover, the existing variables in the phenomenon are studied and organized, so that this contributes to arrive at the decisions concerning the most suitable organizational format for strategic alliances for new product development (NPD).

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