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Strategic Marketing

Strategic Marketing

by Venter
Regular price $150.24 Sale price

Compare at $184.31

  • ISBN-13: 9780195987065
  • Publisher: Oxford University Press
  • Release Date: Jan 11, 2010
  • Pages: 560 pages
  • Dimensions: 0.9 x 6.6 x 9.4 inches


Strategic Marketing introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants or needs while meeting company objectives) in a Southern African setting through case studies.

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