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The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)

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  • ISBN-13: 9780230001879
  • Publisher: Palgrave Macmillan
  • Release Date: Oct 12, 2006
  • Edition: 2006
  • Pages: 241 pages
  • Dimensions: 1.00 x 10.00 x 6.00 inches


Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

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