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Transnational Marketing and Transnational Consumers (SpringerBriefs in Business)

Transnational Marketing and Transnational Consumers (SpringerBriefs in Business)

Regular price $51.49
  • ISBN-13: 9783642367748
  • Publisher: Springer
  • Release Date: May 29, 2013
  • Edition: 2013
  • Pages: 72 pages
  • Dimensions: 0.2 x 9.25 x 6.1 inches

Overview

This book offers a fresh perspective on the transnational character of organizations and firms, stressing the importance of the transnationality of marketing strategies for success. Takes into account increasing human mobility and its implications for marketing.

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