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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

Regular price $108.15
  • ISBN-13: 9781349351541
  • Publisher: Palgrave Macmillan
  • Release Date: Nov 08, 2015
  • Edition: 1st ed. 2012
  • Pages: 231 pages
  • Dimensions: 0.0 x 0.0 x 0.0 inches

Overview

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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